Multi-brand design system
Engineering wanted to reuse the old code-only skinning engine. I pushed back and built a proper token-based design system for a new multi-brand app.
Based in Berlin, Germany
Senior Product Designer · Design Systems, Complex Mobile, B2B & AI
One of the world’s largest hearing care groups, serving millions of hearing aid users across 10+ brands in over 100 countries.
Engineering wanted to reuse the old code-only skinning engine. I pushed back and built a proper token-based design system for a new multi-brand app.
Contextual help for device, sound, and troubleshooting questions in hearing aid apps. I led conversation and UX design with ML and product teams, validated across three countries.
A compliant, accessible consent architecture built from scratch: four consent types, dependency logic, RTL, and an EAA mandate, under shifting legal requirements.
Bluetooth pairing is the user’s first interaction with the app and the biggest drop-off point. I designed the full decision-tree flow across iOS and Android: discovery, pairing, error recovery.
A visual facelift of Signia’s desktop fitting software under a strict no-workflow-change rule. I ran the UK usability sessions and turned the findings into shipped UI for Connexx 10.0.
I moved the WSA RTApps library from Sketch to Figma and rebuilt it natively: atomic structure, auto-layout, docs in the file. It powered a UX Design Awards 2023 winner.
Volkswagen Group’s automotive software subsidiary, building the unified software platform and in-car App Store across the Group’s eight vehicle brands.
Getting a third-party app onto a car’s screen meant passing three internal B2B portals across VW Group’s eight brands, none properly designed. As sole designer I owned discovery, IA, the stakeholder journeys, and a hi-fi OEM Admin portal.
Side projects built outside company work, where I own design, product decisions, and shipping.
A Sudoku hint engine that names the technique instead of giving the answer. No ads. Built solo in React and TypeScript with Claude Code and Cursor.
Designed and built in Cowork with Claude. The brief, the critique, and the decisions were mine; Claude handled the implementation.
A Problem-Based Learning platform linking companies’ problems to university students. As sole designer at UnB, I redesigned a core module and built the public environment for desktop and mobile.
A research-led personal-finance app for Brazil’s Caixa, scoped to one job: saving toward goals. Solo, from mining app-store reviews to a hi-fi prototype and two rounds of testing.
I go after the problems where design has to hold a system together: multi-brand design systems, complex mobile products, B2B tools, and human-AI interaction. The hard calls are structural, and the designer is in the room while scope is still being decided.
A team gets a designer who owns the full stack: token architecture, component libraries, product discovery, interaction design, accessibility to WCAG AA, usability testing, and engineering handoff. I direct AI tools like Claude and Cursor from idea to working prototype in hours, and the decisions stay mine.
Looking for a team where design decisions carry weight: complex systems, AI products, and a seat when the hard calls get made.